Dairy NZ

30" TVC that encouraged young kiwis to choose an exciting career in the dairy industry instead of a boring office job. The three different endings to the ad could be seen on the website. Each ending showed the main character choosing a different career path in the dairy industry - a vet, fertiliser rep and farmer.

15" TVC 

15" radio ad - Feelings

15" radio ad - Tie

15" radio ad - Office

Fresh magazine sent out to people who visited the website or texted their details.